How Much Do Youtube Makeup Artist Make
How much money do YouTube dazzler gurus make?
September 2, 2018 Influencers
The YouTube beauty community exploded last week when some of the biggest influencers in the industry found themselves in hot water later on controversial tweets were dug up from the past. The cringeworthy remarks had far reaching implications across losing views and subscribers.
While I don't have time to unpack all the drama in this post, I volition say it ignited a very sharp shift inside the dazzler community.
Several videos have been made targeting the behaviors of the tiptop influencers and revealing behind-the-scenes concern deals never previously discussed on YouTube.
Marlena Stell, founder and CEO of Makeup Geek, posted a video that shed light on the truth backside sponsored videos and exposed just how much the peak dazzler gurus charge to talk nigh their products.
"The reason why [Makeup Geek hasn't] been supported by beauty influencers is because we haven't paid them massive amounts of coin," she explained. "We don't accept $60,000 to pay someone to practice one video and that's the rates we've been given."
Marlena went on to say, "I just want to be very truthful of the story of what'south really happening in the dazzler industry. It is a lot most money, and people talk virtually products of who pays them the near."
Other YouTubers are speaking upwards as well.
Samantha Ravndahl, a beauty influencer with over 850,000 subscribers, recently discussed how much money YouTubers actually rake in each month.
She outlined the various ways beauty influencers generate revenue including AdSense, make sponsorships, chapter links, product placements/endorsements, brand trips, events, see and greets, and appearances.
I've summarized the main points below, simply you can click here to watch the full video.
Smaller influencers make anywhere from literal pennies to maybe a couple hundred bucks on their AdSense.
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Medium sized influencers make usually a couple thousand dollars to about similar $11,000 a calendar month on it. Mega influencers can brand up of hundreds of thousands of dollars a calendar month. Then you have chapter links and affiliate codes. Same thing, patently this is always going to go in tiers: smaller influencers are going to make less, medium influencers a little bit more than, large influencers a massive jump into the tens of thousands if not hundreds of thousands a calendar month. There's a popular visitor with many pop influencers backing information technology and a lot of the higher earning influencers are making effectually and over $fifty,000-$75,000 a month off of their codes.
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And so you have actual sponsorships: Instagram, Instagram stories, SnapChat, Twitter, YouTube, whatsoever it may be beyond whatsoever platform you can practise sponsored content. People typically make thousands of dollars doing this. Fifty-fifty smaller influencers a lot of the time are making thousands of dollars. Larger influencers tin sometimes exist charging up of six figures for an exclusive YouTube video, medium influencers usually around five figures, and smaller influencers ordinarily effectually iv figures. Then yous have things similar paid brand trips, paid events, paid meet and greets, paid appearances– all ranging in prices usually around a few thousand dollars upward of 5 figures. I'thousand sure in some cases half-dozen figures.
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In general, a lot of the acme tier influencers are making anywhere from $300,000 a month to upwardly of nearly a million dollars a calendar month depending on how large they are. Medium sized influencers a lot of the time are making a minimum of $10,000 a month upward to probably $fifty,000 or $100,000 a month. Smaller influencers it really, actually varies for smaller influencers or micro influencers. Usually they are making nothing or they're making a few hundred dollars or they're making a few m dollars, just it'south nowhere in the league of the pinnacle people.
Hollywood makeup artist Kevin James Bennett took to Instagram to reveal some staggering numbers that support Sam's claims and support Marlena's frustration within this industry.
FACT:
A make I consulted with asked me to inquire almost working with a pinnacle-level beauty influencer. The influencer's management offered me these options:
1) $25K – product mention in a multi-branded product review.
ii) $50K-$60K – dedicated product review (toll adamant past length of video).
iii) $75K-$85K – dedicated negative review of a competitor'south product (price determined by length of video).
4) A minimum 10% affiliate link or lawmaking to use on IG and YT.
Another YouTuber, Alex from Pretty Pastel Please, agreed with Kevin's claims and knows from first hand experience.
She revealed that beauty influencers not merely make money to talk nearly certain products but they too make coin to trash talk competitive brands. A company even approached her to lie about their sponsorship deal all together:
A company emailed me and they said, 'How much would yous accuse united states to show a product in your PR box haul vs. how much would you lot charge u.s. to show it on its own vs. how much would you lot charge us to show the product, say that you paid for it with your own money and that it is not sponsored?' Let that sink in. The company literally said can you give united states of america a rate for how much y'all're willing to accuse to sell your f**king soul. This happens every 24-hour interval.
And if yous still don't believe me, Huda Kattan, ane of biggest dazzler influencers in the world, went on record before this year to say she turned down an offer of $185,000 for one Instagram post. She explained to entrepreneur.com:
Once, I got offered $185,000 to do one post, and I was so shut to doing it — I genuinely loved the product. We were simply about to post it, and my team was like, "This is the explanation," with "#ad." I just couldn't do it. I had been looking at a car I was gear up to buy, merely I concluded up turning it downwardly. It was painful for me and my husband to turn down it, because it was a lot of coin. I know you accept to identify it equally an ad, merely I just didn't feel comfy with it.
What practise you recall: should beauty gurus demand meridian dollar for production reviews or are they making too much money all together?
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Jessica Bradford is a author for Starcasm.
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Jessica Bradford
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