What Percentage Of The Male Population Uses Makeup
Press Release
One in three British men will be wearing makeup by 2020
With 39% of millennials now wearing men'south makeup on a daily basis, luxury brand MMUK MAN claim that the residuum of the male population are not as well far behind.
Rewind a couple of decades and the term 'male grooming' was pretty much non-existent. In fact, even if you roll into the early 2000'southward, most men'due south bathroom weaponry would of consisted of a simple off-the-shelf shower gel, bar of soap and maybe a men'due south shampoo.
Press the fast-forward button and well-nigh twenty years on and in a world of selfies, social media and gender fluidity - men'due south grooming has evolved remarkably.
According to a recent study by grooming make Wahl - a staggering twenty% of men now employ makeup on a daily basis and with the global men's beauty market place expected to be worth an eye-watering $75 billion by 2023 - there's certainly no sign of male person makeup becoming a flash in the pan.
According to MMUK MAN, the world's leading makeup for men brand, i in three British men will exist slapping on a real life filter and indulging in the likes of concealer, beard filler and brow gel by the end of 2020, based on their current growth rates.
It appears equally though millennials are fuelling the flames of growth in this beauty category, with guys between the ages of xix and xxx most likely to dabble in 'man-slap' according to the study. 39% of men in this age bracket at present use cosmetics on a daily basis information technology likewise claims.
This natural evolution of modern male person training is a far cry from sneaking into your sister's makeup bag to pop on a niggling concealer, to help cover up a zit. Men are at present fine tuning their complexions to such an extent that they demand male specific products designed simply for their peel.
Other big brands, aside from MMUK MAN are reacting too and launching their own male specific corrective lines. With fashion houses Chanel and Tom Ford getting their preparation game on, the selection bachelor to men all over the world is quickly increasing.
For guys fighting flare ups and drawing upon the 'skinspiration' provided to them by A-Lister'due south like David Beckham, slipping cosmetics like foundation and tinted moisturiser into their desk drawers and launder bags is now much less of a big deal.
Whilst Becks' recent Honey magazine cover-shoot turned heads, after he sported light-green eyeshadow and eyeliner - everyday guys are opting for the more subtle approach. MMUK'due south core range of products for example, are designed to exist invisibly worn, await completely subtle and exist very easy to apply.
'Brands are at present creating skin care and very subtle cosmetic products that are specifically designed for men that are masculinely packaged' says Youtube male person dazzler sensation Nate Robert, who regularly uploads tutorials and reviews of the market place's most popular products. 'They are perfect for making men feel completely comfortable and really permit guys to experiment', he adds.
Meanwhile, MMUK MAN founder Alex Dalley believes that 'men's makeup should naturally comprehend imperfections and give gentlemen subtle confidence-boosting enhancement. They should promote health and improve the complexion'.
With pop influencers like Warren Phillips, Nicauri Mayi and Sean Pratt, who boast over one-half-a-million social media followers betwixt them regularly endorsing MMUK MAN, more men are chop-chop realising how far a little touch of concealer, manscara and anti-shine pulverization can take them.
MMUK MAN is exclusively available in the UK at online retailer www.mensmake-up.co.uk.
- Contact Name:
- Alexander Dalley
- Function:
- Director
- Company:
- MMUK Human being
- Contact Email:
- click to reveal electronic mail
- Contact Phone:
- 07740102114
- Visitor Website:
- https://www.mensmake-up.co.great britain
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Source: https://www.journalism.co.uk/press-releases/one-in-three-british-men-will-be-wearing-makeup-by-2020/s66/a737541/
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